Beginning with Harley-Davidson's 90th anniversary in 1993, Harley-Davidson has had celebratory rides to Milwaukee called the "Ride Home".[153] This new tradition has continued every 5 years, and is referred to unofficially as "Harleyfest," in line with Milwaukee's other festivals (Summerfest, German fest, Festa Italiana, etc.). This event brings Harley riders from all around the world.[154][155] The 105th anniversary celebration was held on August 2831, 2008,[156] and included events in Milwaukee, Waukesha, Racine, and Kenosha counties, in Southeast Wisconsin. The 110th anniversary celebration was held on August 2931, 2013.