We buy in bulks, so we can offer our customer the lowest prices on the market today. You can get xbox live 3 months for $20 or 6 month with an additional month for $35 and even 12 month gold for $52.50. These are everyday prices! Never pay retail! We can place your order via email just send in you email with the plan you want and code will be sent via email instantly. It's that easy!